Perfection Paralysis – 2
| 2 minute read

Perfection Paralysis: Stay Calm, Create on

Any good creative producer will tell you their goal is to create something better than they did before. That’s not too hard of an ask. Is it? You’re detail-focused and you have great taste so you set high expectations for your creative work. But, sometimes… Read More

| 3 minute read

The Basics of Branding

What exactly is “branding”? The word “brand” seems like a loaded word. You may think of brand development as a minefield of confusion, time, and money primed and ready to explode at any moment. But is it really? Branding can be challenging but by taking… Read More

The Psychology of Color
| 1 minute read

The Psychology of Color (And What It Means For Your Brand)

Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in how potential customers see or define your company. Color has the power of persuasion. Research… Read More

| 1 minute read

2018 Logo Design Trends & Inspiration

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report Summary Clean, modern aesthetics are moving toward curvy retro designsExpressive serifs are coming back… Read More