The Psychology of Color
| 1 minute read

The Psychology of Color (And What It Means For Your Brand)

Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in how potential customers see or define your company. Color has the power of persuasion. Research… Read More

A Beginners Guide to Branding
| 3 minute read

A Beginner’s Guide to Branding

What exactly does “branding” mean? How does it affect a small business like yours? The word “brand” seems like a loaded word. You may think of brand development as a minefield with confusion, time, and money primed and ready to explode at any moment. But… Read More

| 1 minute read

2018 Logo Design Trends & Inspiration

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report Summary Clean, modern aesthetics are moving toward curvy retro designs Expressive serifs are coming… Read More