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There are a handful of things every page on your website needs in order to be considered search engine optimized. Here is what we do when we “SEO a page”:

  • Check that the page is using a meaningful URL
  • Check that consistent URLs are being used for the same page
    • Avoid using multiple URLs that all lead to the same page
  • Check for any missing metadata
    • Page Title
    • Description
    • Canonical links
    • Viewport
  • Make use of structured data where applicable
  • Check all elements on the page are semantic and follow the page outline
    • H1 through H6 headers are in the correct order and used correctly
    • Links are using anchor tags and buttons are using button tags, etc…
  • Submit sitemap and track SERPs through the Google Search Console