What exactly is Photography?

You’ve heard it before: “A picture is worth a thousand words“. Of course, this saying has truth to it, but in the digital world we find that: “a bad picture can cost you thousands of dollars.

Photography is essentially the act of drawing with light to produce a still image, but it is even more than that. It is described as the universal language. In the digital world, photography is essential to describe your brand and your vision in a simple and easy to consume media.

The mistake many businesses tend to make is thinking that any photo is better than no photo. This is inherently wrong. At the right place and in the right time, photography can make a huge difference in converting a customer or representing your brand, but this sword is double-edged. A poor quality image, or one that just doesn’t align with your goals can do more harm than good. That is why it is extremely import to work with a photographer that understands your business needs and the goals you’ve set out to accomplish.

What can photography do?

Photography will breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can tell an entire story about your business with a single frame. Show off your business’s history, establish a photogenic brand, or set a strategic tone that carries through your assets.

What should I know before having photography done?

A great photography experience relies heavily on a descriptive branding strategy that effectively communicates the mission and vision of the company. It is critical that your brand’s identity and values are communicated through your photography and this branding strategy is what makes sure that your voice isn’t lost in the process.

Morris law group

Staff Photography

Put a face to their names. Great staff photography raises the level of professionalism for your brand.

westovers flowers staff

Types of photography in business

Photography could be used in a multitude of ways. From supporting imagery on your website, marketing materials, print media, staff photography, to showcasing your products for your ecommerce store, quality photography is key to providing a great experience with your brand. Below are some additional ways photography is commonly used for business.

  • Staff Photography
  • Photography Editing

  • Product Photography
  • Location Photography

  • Commercial Photography
  • Event Photography

How can Kelp help?

At Kelp, we have an attention to detail and an understanding that having consistent branding photography is important. Our photography department will combine your brand strategies with our technical and creative know-how to provide imagery to match your brand and achieve your goals.

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