Whitehead Farms: Hometown Agritourism

Branding, Ecommerce, Photography, and Website Development

The Client

Whitehead Farms is a beautiful 30+ acre landscape that has been a staple of the Whitehead family name for over 70 years.

Services

Branding, Photography,
Website Development

The Ask

The current owner of this land, Donnie Whitehead, and his team came to Kelp because they wanted to transform this family farmland into a public event and entertainment spot for the community.

The Approach

After presenting their business ideas, we gladly partnered with them to create a practical and beautiful brand and website where people could learn more about upcoming events and purchase tickets.

With direction established within our strategy section, We developed a series of focused logo concepts. After a few concept rounds and revisions, our client fell in love with the latest design seen on the website and numerous apparel and physical print applications. 

Since Whitehead Farms would be used for public events, gatherings, and concerts, we needed to acquire beautiful photography and videography to capture the farmland. Our team took multiple sessions to the farm where they captured aerial drone footage, landscape shots, headshots of Donnie, texture images, and much more. After the editing process, this visual content has been used in numerous social media posts and is the visual focal point of the website. 

The Results

The final product is an aesthetic brand and efficient website where viewers can learn more about the Whitehead’s story and upcoming events, and purchase event tickets. The Whitehead brand is becoming a local staple and has been implemented in shirts, hats, signage, and more