Digital Design and Website Development

HubSpot Development & Design


The Need

Conversocial reached out to the Kelp team after spending some time utilizing our team’s aid on the HubSpot Community Forums. They came with a need for custom HubSpot templates and other design optimizations. Conversocial is a business that created a customer service platform specifically built for messaging channels, so having a digital presence or website that wasn’t effective and beautiful would not fair well in the industry. 

Over time the Kelp and Conversocial teams have developed an ongoing partnership to keep the Conversocial website well-maintained and feature-rich.

The Solution

Throughout the course of the Conversocial / Kelp partnership several different HubSpot development deliverables have been created and optimized. At the start of it all, template optimization and custom module creation was at the core of the solutions Kelp has provided. Over time, design and digital strategy have been added into the list of work being completed. These deliverables have been organized into monthly “sprints” or groupings alongside periodic strategy meetings to keep the Conversocial site evolving as quickly as their partners and customers.

Custom Modules

We’ve created a handful of custom Hubspot modules, including animated and responsive options that are easily editable in the Hubspot design manager.

Animated Illustrations

Conversocial has some great illustration. We helped to animate them, making them pop even more!

The Result

The culmination of the development and design being done on the client’s site has helped their marketing team achieve their strategic goals. While the Kelp team is hard at work creating and producing custom modules and new landing pages, The Converosical team is able to plan their future marketing plans and goals, keeping their business agile and adaptive.


We’ve been in partnership with Kelp – who help with both Front-End Dev and UX – for over a year now. I could not be happier with how the partnership has evolved and been managed in that time. I reached out, having found the team giving advice on Hubspot’s internal community, as they seemed experts in the Hubspot Web CMS. This has proven true, with Caleb and team helping us scale and grow our web presence (both as aesthetically in terms look/feel and practically in terms of better SEO performance). The team is also responsive, respectful of deadlines and transparent over retainer timing – very important when working from London. Highly recommended. Harry Rollason Marketing Director

Technologies Used

HubSpot jQuery Adobe XD Adobe Illustrator Adobe Photoshop

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