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Home Page Redesign + Web Style Guide


HubMatch is a company that wants to connect HubSpot Users with HubSpot Professionals. However, building a new community requires making a good first impression.

The Ask

HubMatch has a team of developers that are building the product, but they needed help taking the visuals to the next level so their users first impression – come launch day – would be a good one. The main goal for the new design is to leave people wanting to sign up.

Our Approach

After the discovery call with Kevin and James, we dove right into designing a prototype and upgrading their current design into something that looked awesome! We shot some ideas back and forth in Slack and quickly came up with a design everyone liked and modularized it so it would be easy for their developers to pull from going forward.

style guide
The HubMatch Style Guide

Our Solution

We tried to be conservative when it came time build the new home page in order to not break any of the existing functionality already built into the website. Working closely with their developers, we created the intended design while also improving the developer’s workflow within their custom PHP based solution so that new page designs in the future can be streamlined and rolled out quickly & easily.

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James Desmond
The new HubMatch home page design exceeded expectations! We are super psyched to have Kelp working with us as we scale this platform together. James Desmond Director of Smarketing

Technologies Used