NatureCoaster

Brand Strategy Design Development

Connecting the people, places and things of this magical area of Florida.

Naturecoaster Homepage Mockup V2

The Ask

Diane Bedard, the owner of NatureCoaster.com, originally came to us for help with speeding up her WordPress site’s page load time. We were able to help by moving the site to a new hosting environment and fixing some bugs with the WordPress theme. Soon after she decided it was time for a complete refresh, starting with the logo.

Good Branding is the Foundation to a Good Website Design

Diane Bedard, the owner of NatureCoaster.com, originally came to us for help with speeding up her WordPress site’s page load time. We were able to help by moving the site to a new hosting environment and fixing some bugs with the WordPress theme. Soon after she decided it was time for a complete refresh, starting with the logo.

Before redesigning the website, we needed to get some solid branding to build our foundation on. Without a brand to build on, there’s not much of a reason to not use any of the off-the-shelf prebuilt themes out there. However, when you have a solid brand and a style guide, this is when your website can really shine and bring a lasting, memorable experience to your visitors. Not only does it help give a solid footing to your website, but it also brings a unified look and feel to all of your marketing efforts whether that’s print or digital, and everything in-between.

Immediately after launching the new website the bounce rate went from 80% to 5% — I’ve been extremely happy with the work Kelp has done for my business! Diane Bedard Owner

Technologies Used


WordPress ACF PRO Timber jQuery SASS Adobe XD Adobe Illustrator