Diane Bedard, the owner of NatureCoaster.com, originally came to us for help with speeding up her WordPress site’s page load time. We were able to help by moving the site to a new hosting environment and fixing some bugs with the WordPress theme. Soon after she decided it was time for a complete refresh, starting with the logo.
Good Branding is the Foundation to a Good Website Design
Before redesigning the website, we needed to get some solid branding to build our foundation on. Without a brand to build on, there’s not much of a reason to not use any of the off-the-shelf prebuilt themes out there. However, when you have a solid brand and a style guide, this is when your website can really shine and bring a lasting, memorable experience to your visitors. Not only does it help give a solid footing to your website, but it also brings a unified look and feel to all of your marketing efforts whether that’s print or digital, and everything in-between.
Immediately after launching the new website the bounce rate went from 80% to 5% Diane Bedard Owner