2018 Logo Design Trends & Inspiration

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go!

2018 Logo Trend Report Summary

  • Clean, modern aesthetics are moving toward curvy retro designs
  • Expressive serifs are coming back into popularity
  • Nostalgic elements are being brought forward with contemporary aesthetics
  • There’s greater intensity on color ranges due to digital screens “Make it POP!”
  • Gradients are now being recognized as colors. Think Instagram.

What are the Logo Trends of 2018?

Here is a summary of the top 15 logo trends of 2018.

  1. Tumbled Logos
  2. Parallelograms
  3. Outlines
  4. Modern Religion
  5. Neo Vintage
  6. Black & White Hipster
  7. Established Trademarks
  8. Blurple
  9. Gold
  10. Fatty Fade
  11. Linear Fade
  12. Field Lines
  13. Cut
  14. Serif Redux
  15. Punctuation

Pictures below 🙂

Tumbled Logos

Over-amplifying & over-easing the effect of rounded corners.

Parallelogram Logos

Solutions that signal “up and to the right”, often with the shape of a rectangle (parallelogram).

Outlined Logos

Similar to classic sport team logos, an outline is added to the logo. It can make an unremarkable logo capture additional attention.

Modern Religion Logos

Rich symbolism displayed with multiple symbols, often giving a cult like feel.

Neo Vintage Logos

The new vintage… nostalgic logos. Often type is placed over the top of a supporting image.

Black & White Hipster Logos

A matured version of the recent classic hipster badges using traditional elements, displayed in a counter-traditional way.


Creating faux heritage through balanced design. EST. 2018? Yup.


Is it blue or is it purple? No, it’s somewhere in between. That’s a blurple gradient. This trend explores new & less traditional color spectrums.

Gold Logos

Faux gold created by metallic, flat or gradient tones. Often used to communicate prestige, elegance, and sophistication.

Fatty Fade Trend

Combining the past and present with a contemporary aesthetic, often with fat lines.

Linear Fade Trend

Striped lines and channels.

Field Lines Logo Trend

Thick consistently girthed lines, reminiscent of the golden era of logos. Works well on small or large applications.

Cut Logo Design Trend

Cutting letter forms for stylistic gesture and disruption.

Serif Redux

Bringing back warmth, humanity and charm with serifs, to counter the soulless sans-serif of late.

Punctuation Logo Trend

Commas, periods, colons, all used to send a certain message.

So there you have it. Our power-walk through Logo Lounge’s 2018 logo trend report. All very interesting and might I add, inspiring designs. What do you think? Ready for a logo of your own? Want to update your existing logo?

Luke Kenney

A Onewheel riding, ultimate frisbee playing, Creative Director/Graphic Designer making cool things for cool people.

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