The Kelp Current

Here you'll find expert tips and tricks from the best of Kelp. Design tips, development tricks, and maybe even some tasty strategy treats.

Design Development Content Creation

Using the Graph Editor in Adobe After Effects

Using the Graph Editor in Adobe After Effects

Ever wonder how people make those slick and smooth motion graphic animations? One of the most important tools for your motion graphic animation is understanding how to properly ease your…

Why Use the HubSpot CLI?

Why Use the HubSpot CLI?

HubSpot has had a pretty great web-based IDE they call the “Design Manager” for quite some time now. It has some really useful features like revision history, code linting, and…

Facebook Domain Verification; Why You Need To Do It.

Facebook Domain Verification; Why You Need To Do It.

This simple process can help you be prepared for Apple’s new ios 14 update and its effects on your ability to track conversions.

Automated Cache-Busting in WordPress

Automated Cache-Busting in WordPress

If you have ever pushed an update to your WordPress theme’s CSS or JS files and then bang your head on your desk in frustration after going through the process…

Simple HubDB Pagination

Simple HubDB Pagination

HubSpot provides a really intuitive relational database tool to manage different types of structured data with ease. Once the database gets larger than a few hundred rows, you’ll need a…

The State of Video Marketing in 2020

The State of Video Marketing in 2020

In case you haven’t noticed, there has been a boom in the use of video as a marketing tool in the last few years. There are a variety of videos that can be created, but all of them have one thing in common. They work.

The Basics of Good Lighting for Photo & Video

The Basics of Good Lighting for Photo & Video

Let’s talk about lighting. Lighting is often times the determining factor in what makes a picture or video look professional. Resolution, color science, and editing skills are all great to…

Utilizing Photography in Your Designs

Utilizing Photography in Your Designs

“A picture is worth a thousand words“ Photography can breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can tell an entire story about…

Partners VS Pirates: Navigating an Ocean of Digital Agencies

Partners VS Pirates: Navigating an Ocean of Digital Agencies

How do you choose a digital agency for your next project? How can you tell if they will be a good fit for you and your business? In an ocean of digital agencies, it’s crucial to be able to tell the difference between a partner and a pirate.

Add Depth to Your 2D Animation By Using The Parallax Technique

Add Depth to Your 2D Animation By Using The Parallax Technique

Using the parallax technique in Adobe After Effects can bring depth and style to your animations. In this tutorial, you will learn what I think is the easiest way to create a parallax object controlled with the After Effects camera.

Understanding the new “Go to other action” tool in HubSpot workflows

Understanding the new “Go to other action” tool in HubSpot workflows

The Hubspot Workflow Headache: If you’re a HubSpot marketing veteran, chances are you’ve made a workflow or two in your day. Workflows are a great way to automate your processes…

Improving Your Design and Conversion with Contrast

Improving Your Design and Conversion with Contrast

Most digital professionals realize that getting a user’s attention is a primary factor in achieving your online goals. We’ve all seen the popups, huge buttons, and animation that works to…

Better HubSpot Breadcrumbs

Better HubSpot Breadcrumbs

The standard way for creating breadcrumb links on your page in HubSpot is to use a menu module with the breadcrumb menu type selected. This requires you to create a…

How to Use a DSLR to Improve Your Livestream Quality

How to Use a DSLR to Improve Your Livestream Quality

Learn how using a dslr camera instead of a traditional webcam can take your live stream experience to the next level.

Perfection Paralysis:  Stay Calm, Create on

Perfection Paralysis: Stay Calm, Create on

Any good creative producer will tell you their goal is to create something better than they did before. That’s not too hard of an ask. Is it? You’re detail-focused and…

Where we’ve been & where we’re going. 2019-2020

Where we’ve been & where we’re going. 2019-2020

It’s that time of year again. Time to sit down, reflect on the previous year and start preparing for the next. Let’s get that proverbial (Beach) ball rolling! So 2019,…

Retina Images on HubSpot

Retina Images on HubSpot

The Problem: Blurry Images 🤮 If you have a high DPI or “retina” display you might notice some of your website’s imagery looking a little blurry. This is most likely…

HubSpot How To: Lazy Load Images in Rich Text Modules

HubSpot How To: Lazy Load Images in Rich Text Modules

2021 Update: since writing this article there is a new HTML attribute loading=”lazy” that you can add to your <img> tag which replaces the old JavaScript method below. HubSpot is…

Kelp’s 2018

Kelp’s 2018

2018 is over. Here’s what happened. We’ve only been around (officially) for about half a year, but we were able get a lot done anyway! Here are some notable stats…

We’ve moved!

We’ve moved!

I know what you’re thinking… didn’t they just get an office a couple months ago? Yes. You are correct. So why are we moving to a new office? Great question,…

Manipulate HubSpot Forms with JavaScript—the Right Way

Manipulate HubSpot Forms with JavaScript—the Right Way

Let’s say you need to change a class on a specific input. Or, maybe you need to remove some extra divs in order to get that specific layout needed. Being…

Add an AJAX Powered Load More Posts button to your WordPress Blog without a Plugin

Add an AJAX Powered Load More Posts button to your WordPress Blog without a Plugin

There are a million plugins out there that will do this for you – most of which are just using the Infinite Scroll JavaScript plugin under the hood. They are great…

The Basics of Branding

The Basics of Branding

What exactly is “branding”? The word “brand” seems like a loaded word. You may think of brand development as a minefield of confusion, time, and money primed and ready to…

Why You Should Be Using a Local Agency

Why You Should Be Using a Local Agency

I think we can all agree that all agencies are not created equal. There are agencies all over the world, in all sorts of markets, that are both excellent and…

How to Enable CORS/AJAX Requests for any HubSpot API

How to Enable CORS/AJAX Requests for any HubSpot API

HubSpot has a set of great APIs that offer a ton of flexibility in terms of getting the data you need out of your HubSpot portal. The issue is –…

The HubSpot CMS—a 2018 Review

The HubSpot CMS—a 2018 Review

NOTICE: this post is over 2 years old and most of the issues have been directly addressed by HubSpot (great job HubSpot!). Stay tuned for a more current review of…

🌿 We’re Growing—Kelp’s Latest Additions 🎉

🌿 We’re Growing—Kelp’s Latest Additions 🎉

It has been a full 10 weeks since I started working Kelp full-time. So much has happened in 10 weeks it’s hard to keep track, so here’s a recap: We…

10 Web Hosts DNS Performance Compared

10 Web Hosts DNS Performance Compared

Having a fast DNS provider is critical when optimizing your website for speed – especially when optimizing for a quick TTFB (time to first byte). Here are some of the…

HubSpot Modules vs WordPress Plugins

HubSpot Modules vs WordPress Plugins

HubSpot has modules, WordPress has plugins. They both have a lot of similarities, but come in very different packages. Before we dive into the differences, let’s summarize what makes up…

Simple Social Sharing—Free HubSpot Custom Module

Simple Social Sharing—Free HubSpot Custom Module

Our first HubSpot Custom Module is now available in the HubSpot Marketplace which marks Kelp’s official debut in any digital marketplace 🎉 Why Social Sharing Buttons? There are a million social…

The Psychology of Color (And What It Means For Your Brand)

The Psychology of Color (And What It Means For Your Brand)

Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in…

2018 Logo Design Trends & Inspiration

2018 Logo Design Trends & Inspiration

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report…

Introducing Kelp—Hernando County’s First Design & Development Agency

Introducing Kelp—Hernando County’s First Design & Development Agency

I have been freelancing nights and weekends, part-time for close to a decade now. Over the past 2 years I’ve been offloading a lot more of my design specific work…