The State of Video Marketing in 2020

In case you haven’t noticed, there has been a boom in the use of video as a marketing tool in the last few years. There are a variety of videos that can be created, but all of them have one thing in common. They work. 

More than 50% of customers want to see videos from brands, according to a survey by Hubspot Research.

According to a study by Wyzowl, 92% of businesses say that video is a significant component in their marketing, the highest level of any year since 2015. Along with that, 89% of video marketers say video gives them a good return on their investment.

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Viral Videos During Viral Times

Today, video marketing is more critical than ever before. Studies indicate that 80 percent of consumers have consumed more content since the coronavirus outbreak. It is also projected that by 2022, 82 percent of all content production will be video.

Considering Video Marketing?

5 Types of Video For Your Business

You first have to decide the type of video you want to make before you start shooting. The video you choose should be related to what your business offers. For example, if you have a product, you should think about making a product video showcasing its features.

Brand Videos

Brand videos are great for showcasing features of your company’s products and services. Using a brand video is a great way to build brand awareness around your company and build trust with your customers.

Demo Videos

Demo videos can help showcase in detail how your product or service works and deliver a better expectation from the customer.

Interview Videos

Interviews with experts in the industry, influencers, or even customers can help build trust with your audience. Having real customer case studies and testimonials is a way to show how you can solve your potential customer’s challenges.

Animated Videos

For difficult to understand concepts, animated videos can help explain the concept in great detail using simple visuals and animations.

Educational Videos

Educational videos can be used to build knowledge in your audience and help your business become a leader in your industry. Solving common customer issues with a video is a great way to market your business while helping your future customers.

It’s probably safe to assume that video marketing isn’t going anywhere anytime soon. As video marketing expands and becomes more prevalent in our daily lives, the barrier for entry lowers and it becomes easier for smaller companies to start producing videos of their own. With this incoming wave of videos soon flooding our feeds and interrupting our internet streaming, it’s important now more than ever to create something that stands out from the rest.

Brandon Berlew

Motion designer extraordinaire and crypto-currency nerd.

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