Ongoing Support Services
Ongoing Retainers
Some businesses do not need one more one-off project. They need a reliable creative and digital partner who can keep work moving every week or every month.
Where teams get stuck
After a launch or initial project, many businesses still need regular design, web, or marketing support. The work keeps coming, but the internal bandwidth is inconsistent and one-off projects slow everything down.
That is usually when a retainer starts making more sense than starting from zero each time.
How we fix it
A retainer gives you structured access to Kelp so priorities can keep moving without rebuilding the relationship, scope, and process every few weeks.
Your options
Monthly Retainer
At the beginning of each month, Kelp is assigned a set number of production hours to accomplish the agreed upon tasks. This works well for teams that have a clearer roadmap and need reliable capacity to keep planned work moving.
Weekly Retainer
These retainers are treated as weekly sprints where each week has a set number of production hours and a tighter feedback loop. They work best for fast-moving workloads that need consistent attention and regular prioritization.
Choose the Cadence Around the Work
A monthly allocation suits a planned roadmap; weekly sprints suit faster decisions and a tighter feedback loop. We agree on priorities, capacity, owners, and a review rhythm so requests do not disappear into an open-ended queue. The work may cross design, development, marketing, and support as the business needs change.
Keep Improvement Measurable
We review what was completed, what the team learned, and what should happen next. For website and commerce clients, that can include content, conversion, performance, and integrations as well as day-to-day support. Plan ongoing support with Kelp.
How This Works in Practice
A retainer is most useful when the work changes month to month but the need for an accountable team remains. We agree on priorities, decision makers, response expectations, and how new requests enter the queue. Regular planning keeps urgent maintenance from consuming every hour and leaves room for improvements to content, conversion paths, and integrations that compound over time.
What the Work Includes
- Recurring planning and prioritization
- Defined production capacity
- Cross-discipline design, web, or marketing work
- Progress review and next-cycle recommendations
What Moving Forward Looks Like
Start with the work your team expects over the next quarter and the speed at which decisions need to happen. We can recommend a cadence and capacity that match the volume.
Frequently Asked Questions
Is a retainer the right fit for one project?
Usually a defined project is clearer for a single outcome. A retainer suits ongoing or changing priorities that need dependable capacity.
