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A Big List of Core Value Words

In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values…

In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values serve as a compass, helping businesses to make decisions that align with their purpose and mission. But with so many values to choose from, it can be overwhelming to decide which ones to document and prioritize. To help inspire your company’s brand strategy, we’ve compiled a comprehensive list of core value words that can be customized to fit your organization’s unique culture and goals.

AbilityAbundanceAcceptance
AccomplishmentAchievementAdaptability
AdventureAffectionAffluence
AlertnessAmbitionAnticipation
AppreciationApproachabilityArtfulness
AssertivenessAssuranceAttentiveness
AudacityAvailabilityAwareness
AweBalanceBeauty
Being-nessBelongingnessBenevolence
BlissfulnessBoldnessBravery
BrillianceBrisknessBuoyancy
CalmnessCamaraderieCandor
CapabilityCareCarefulness
CertaintyChallengeCharity
CharmChastityCheerfulness
ClarityClassyCleanliness
ClevernessClosenessCognizance
ComfortCommitmentCompassion
CompetenceComplacencyCompletion
ComposureConcentrationConfidence
ConformityCongruencyConnection
ConsciousnessConsistencyContentment
ContinuityContributionControl
ConvictionConvivialityCoolness
CooperationCopiousnessCordiality
CorrectnessCourageCourtesy
CraftinessCreativityCredibility
CunningCuriosityDaring
DecisivenessDecorumDeepness
DeferenceDelicacyDelight
DependabilityDepthDesire
DeterminationDevotionDevoutness
DexterityDignityDiligence
DiplomacyDirectionDirectness
DiscernmentDiscretionDiscipline
DiscoveryDiscretionDiversity
DreamingDriveDuty
DynamismEagernessEconomy
EcstasyEducationEffectiveness
EfficiencyElationElegance
EmpathyEncouragementEndurance
EnergyEnjoymentEnlightenment
EntertainmentEnthusiasmExactness
ExcellenceExcitementExhilaration
ExpectancyExpediencyExperience
ExpertiseExplorationExpressiveness
ExtravaganceExtroversionExuberance
EvolutionFacilitatingFairness
FaithFameFascination
FashionFearlessnessFidelity
FinenessFinesseFirmness
FitnessFlexibilityFlow
FluencyFluidityFocus
FortitudeFranknessFreedom
FriendlinessFrugalityFun
GallantryGenerosityGentility
GenuinenessGivingGrace
GratefulnessGratitudeGregariousness
GrowthGuidanceHappiness
HarmonyHealthHeart
HelpfulnessHeroismHoliness
HonestyHonorHopefulness
HospitalityHumilityHumor
HygieneImaginationImpact
ImpartialityImpeccabilityIndependence
IndustryIngenuityInquisitiveness
InsightfulnessInspirationInstinctiveness
IntegrityIntelligenceIntensity
IntimacyIntrepidnessIntroversion
IntuitionIntuitivenessInventiveness
JoyJudiciousnessJustice
KeennessKindnessKnowledgeableness
LavishnessLeadershipLearning
LiberationLibertyLiveliness
LogicLongevityLove
LoyaltyMajestyMastery
MaturityMeeknessMellowness
MeticulousnessMindfulnessModeration
ModestyMotivationMysteriousness
NeatnessNerveObedience
Open-mindednessOpennessOptimism
OpulenceOrderOrganization
OriginalityOutlandishnessOutrageousness
PassionPeacefulnessPerceptiveness
PerfectionPerseverancePersistence
PersuasivenessPhilanthropyPiety
PlayfulnessPleasantnessPleasure
Plentiful-nessPoisePolish
PopularityPotencyPracticality
PragmatismPrecisionPreeminence
PreparednessPresencePrivacy
ProactivityProficiencyProfessionalism
ProsperityPrudencePunctuality
PurityQualificationQuietness
QuicknessRealismReadiness
ReasonRecognitionRecreation
RefinementReflectionRelaxation
ReliabilityResilienceResolution
ResolveResourcefulnessRespect
RestfulnessRestraintReverence
RichnessRigorSacredness
SacrificeSagacitySaintliness
SanguinitySatisfactionSecurity
Self-controlSelflessnessSelf-realization
Self-relianceSensitivitySensuality
SerenityServiceSexuality
SharingShrewdnessSignificance
SilenceSillinessSimplicity
SinceritySkillfulnessSmartness
SophisticationSolidaritySolidity
SolitudeSoundnessSpeed
SpiritSpiritualitySpontaneity
StabilityStillnessStrength
StructureSubstantialitySuccess
SufficiencySupportSupreme
SurpriseSuperbSavvy
SympathySynergyTactfulness
TeamworkTemperanceThankfulness
ThoroughnessThoughtfulnessThrift
TimelinessTraditionalismTranquillity
TranscendenceTrustTrustworthiness
TruthUnderstandingUniqueness
UnityUsefulnessUtility
ValorVarietyVictory
VigorVirtueVision
VitalityVivacityWarmth
WatchfulnessWealthWholesomeness
WillingnessWinningWisdom
WittinessWonderWorthiness
ZealZestZing

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