Let’s say you need to change a class on a specific input. Or, maybe you need to remove some extra divs in order to get that specific layout needed. Being the snazzy developer that you are—you think to yourself, simple enough! I’ll just adjust the… Read More
There are a million plugins out there that will do this for you – most of which are just using the Infinite Scroll JavaScript plugin under the hood. They are great because it keeps people reading without forcing them to load a new page. However,… Read More
HubSpot has a set of great APIs that offer a ton of flexibility in terms of getting the data you need out of your HubSpot portal. The issue is – at least for all the front-end developers out there that prefer to do things… Read More
Apparel Design Branding Digital Design Business Strategy
Abide to live. Live to love.
Our client came to us looking to build a brand. A brand that could help connect their vision of impacting the world through sustainable and fashionable clothing while sharing the message of love and redemption to their customers. They were looking to establish an image that was both memorable and appropriate for a younger Christian audience to get behind.
Mapping out the needs of both the client and the targeted persona was the first step in crafting this brand. We spent ample time with the client’s team strategizing and documenting both the targeting audience and what made them love a brand and a product. We used this collaborative discussion to fuel the direction of the visual assets that began composing the brand. It all started with some conceptual designs to help spark discussion and polarize different tactics in achieving the client’s goals. Our teams worked together to pinpoint visual elements that would affect the audience in specific ways, and after understanding the key goals behind the visuals, a final brand style, logo, and supporting assets were crafted.
