Hilltop Market & Eatery
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-1440.jpg?resize=1400%2C788&ssl=1)
The Client
Hilltop Market & Eatery exists to cultivate a new, refreshing & welcoming space for their community.
Services
Branding
The Ask
The Hilltop team came to us with their plan in progress to construct a beautiful building atop a hill. Their vision for the building and their brand was clear. We were tasked to make that vision a reality.
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-788.jpg?resize=788%2C788&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-788-–-1.jpg?resize=788%2C788&ssl=1)
The Approach
With a series of conversations defining the What, How, and Why of the brand, the personality and look and feel of the brand we created a series of concepts and ultimately settled on a logo and complete brand guideline.
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-Photography-1440.jpg?resize=1400%2C788&ssl=1)
The Results
The final product is a comprehensive guide that defines the visual identity of Hilltop. It is also the resource one should use when deciding brand-level decisions moving forward.
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-Photography-1440-–-Bags.jpg?resize=1400%2C567&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-788-–-Ramen.jpg?resize=788%2C788&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-788-–-Cocktail.jpg?resize=788%2C788&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-788-–-Monsterra.jpg?resize=788%2C788&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2022/12/Hilltop-Photography-1440-–-Signage.jpg?resize=1400%2C567&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2023/01/Hilltop-Brand-Guide-Cover-Logo-Opti.png?resize=1000%2C491&ssl=1)
![](https://i0.wp.com/admin.kelp.agency/wp-content/uploads/2023/01/Hilltop-Brand-Guide-Chapters-Opti.png?resize=1000%2C491&ssl=1)