Marker 48 first came to us for help with their existing beer labels. They needed a way of consolidating existing creative into a design framework that would bring some consistency to their range of regular offerings. Ultimately, each illustration, new and existing, would need to look as if it was part of a set with the intention to sell in regional alcoholic beverage distributors.
A collection of circular badges were created to support apparel and print materials for special events.
As we continue to transition artwork into designs that fit a standardized framework, we see a greater visual impact on the shelf. We’re excited to see how existing illustrations get incorporated and the new designs evolve each beer offering in the future.