Marker 48

Apparel Design, Product Strategy, and Print Design

Creating a framework for existing and future beer artwork for consistency and distribution. Additional design work for printed event materials.


The Need

Marker 48 first came to us for help with their existing beer labels. They needed a way of consolidating existing creative into a design framework that would bring some consistency to their range of regular offerings. Ultimately, each illustration, new and existing, would need to look as if it was part of a set with the intention to sell in regional alcoholic beverage distributors.

A collection of circular badges were created to support apparel and print materials for special events.

The Result

As we continue to transition artwork into designs that fit a standardized framework, we see a greater visual impact on the shelf. We’re excited to see how existing illustrations get incorporated and the new designs evolve each beer offering in the future.

Technologies Used

Adobe Illustrator Adobe Photoshop

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