A brand rooted in clarity and craft.
SpringWater Spirits needed an identity that felt clean, intentional, and refined—one that reflected purity at the source while still feeling confident and premium. The goal was to create a brand that could live comfortably across bottles, labels, and digital touchpoints without ever feeling overdesigned.
Services
Branding, Digital Design
Exploring the spectrum.
Multiple logo directions were explored, ranging from classic to modern and from playful to more serious. Each concept tested how the brand could express clarity, balance, and precision while remaining flexible enough to support a growing lineup of spirits.
A system designed to scale.
The identity was developed as a modular system, with primary marks, simplified icons, and responsive variations that adapt across applications. Whether used large on packaging or small in digital contexts, the system maintains consistency and legibility.
