How to Complete a Brand Audit
So your brand needs a refresh, and you’ve done your research and the necessary homework. And now you’re ready to dive into the deep end. While you may be eager…
How to Create a Brand Identity (With Toolkit)
Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You need to strategize your design in order to construct an…
How to Create a Brand Strategy (With Toolkit)
For the past decade of helping companies express their narratives, we’ve learned that a flourishing business can’t make it without an effective brand strategy. All aspects from your content to…
How to Find Your Brand Soul
This helpful guide will teach you how to articulate your Brand Soul (e.g. purpose, vision, mission, and values) so that everything related to your brand is connected with the core…
How To Create Marketing Personas
It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would I be interested in this?” Content marketing should focus on…
How to do a Competitive Analysis
We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if you want to develop a strong brand and compete in…
How to Craft Your Brand Messaging
Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why you’re unique in a concise manner. Additionally, it’s important to…
How to Find Your Brand Voice
If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to express it clearly. Your brand voice is a crucial aspect…
A Big List of Core Value Words
In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values…
How to Create A Logo
A logo is a visual representation of your brand. It’s the first thing people see when they interact with your business, so it’s important to get it right. If you’re…
10 Ways to Ruin Your Logo
Designing a logo isn’t a simple task, and even experienced designers face the challenge of creating an attractive and functional one. It’s a time-consuming process that involves a lot of…
The Psychology of Color (And What It Means For Your Brand)
Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in…