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Logo & Branding

Simply put, branding is more then a logo and making things look good. Your branding should bring clarity to what you do and why. It should celebrate personality, honor your values and be a clear message to your ideal clients why you’re right for them. The right product, the right service. You.

Here at Kelp, this is what we help you do. We help you communicate you. With that said it’s important to us to spend time listening to your story before we offer any solutions because every business is different. So before we offer final estimates we spend time on the phone with you brain-storming strategies and solutions that work best for you. We also have you fill out a form about your business so we have your ideas in written form and finally we ask you to share inspiration imagery of your visual styles. These three forms of communication, combined with our knowledge of design and marketing will successfully create a unique brand that will be perfect for your business.

Design Packages

We offer three branding and logo design packages to provide you with the perfect collection for your design needs. Each package is designed to meet you where you are today while preparing you for where you want to take your brand tomorrow. Brand Design projects take generally 2-4 weeks. Greatly dependent upon client response time and additional add-ons beyond the package deliverables.

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Basic Logo Design

It’s important as a business to have a clear and appropriate logo to represent your company. However, we understand that small businesses need as small a package as possible to get the seed planted. If you just need a logo, here’s where to begin.

This package includes:

  • A primary logo designed from up to three options/concepts
  • One variation of the logo for alternate applications
  • A primary color palette identified to use with the logo
  • Final files for digital and print including: social media sizes (Cover Photo, Profile Photo)
  • A one-page reference guide for using the logo (Logo Usage Guide)

Standard Branding Package

A company’s visual brand not only includes the logo, but the graphic elements that surround it. A step up from the logo package, the Branding Package helps you to grow into your brand by providing more customized visual elements to use in a website design or on socials.

This package includes: 

  • Everything in the BASIC LOGO DESIGN package plus…
  • Complete branding guide including pairing suggestions for patterns/textures with color palettes
  • Two custom pieces, delivered in PDF or .png format.  Business card, Letterhead, or other social media templates.

Brand & Web Startup Package

For the most effective and comprehensive visual brand, we recommend having both digital and physical aspects of your business represented clearly and consistently.

This package includes: 

  • A “BLUEPRINT HOME” WEBSITE with up to four pages
  • Business card designed and prepped for printing
  • Print piece or marketing direction from our A LA CARTE menu.