Luke Kenney
Creative Director / Co-founder
Luke is our co-founder and creative master — the person who can turn a loose idea into something polished,
intentional, and built to last. He’s designed everything from logos and brand systems to beer cans and
oatmeal packaging, and at this point can pretty much design anything put in front of him. He has a sharp eye
for detail, a deep understanding of how design actually gets used, and a habit of thinking several steps
ahead. When he’s not refining a project, he’s probably trying to convince the rest of the team to sign up for
another 21.1k.
Posts by Luke Kenney
How to Complete a Brand Audit
How to Create a Brand Identity (With Toolkit)
How to Create a Brand Strategy (With Toolkit)
How to Find Your Brand Soul
How To Create Marketing Personas
How to do a Competitive Analysis
How to Craft Your Brand Messaging
How to Find Your Brand Voice
A Big List of Core Value Words
How to Create A Logo
10 Ways to Ruin Your Logo
Perfection Paralysis: Stay Calm, Create on
The Basics of Branding
The Psychology of Color (And What It Means For Your Brand)