How to Complete a Brand Audit
So your brand needs a refresh, and you’ve done your research and the necessary homework. And now you’re ready to dive into the deep end. While you may be eager…
How to Create a Brand Identity (With Toolkit)
Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You need to strategize your design in order to construct an…
How to Create A Logo
A logo is a visual representation of your brand. It’s the first thing people see when they interact with your business, so it’s important to get it right. If you’re…
10 Ways to Ruin Your Logo
Designing a logo isn’t a simple task, and even experienced designers face the challenge of creating an attractive and functional one. It’s a time-consuming process that involves a lot of…
Using the Graph Editor in Adobe After Effects
Ever wonder how people make those slick and smooth motion graphic animations? One of the most important tools for your motion graphic animation is understanding how to properly ease your…
The State of Video Marketing in 2020
In case you haven’t noticed, there has been a boom in the use of video as a marketing tool in the last few years. There are a variety of videos that can be created, but all of them have one thing in common. They work.
Utilizing Photography in Your Designs
“A picture is worth a thousand words“ Photography can breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can tell an entire story about…
Add Depth to Your 2D Animation By Using The Parallax Technique
Using the parallax technique in Adobe After Effects can bring depth and style to your animations. In this tutorial, you will learn what I think is the easiest way to create a parallax object controlled with the After Effects camera.
Improving Your Design and Conversion with Contrast
Most digital professionals realize that getting a user’s attention is a primary factor in achieving your online goals. We’ve all seen the popups, huge buttons, and animation that works to…
Perfection Paralysis: Stay Calm, Create on
Any good creative producer will tell you their goal is to create something better than they did before. That’s not too hard of an ask. Is it? You’re detail-focused and…
The Basics of Branding
What exactly is “branding”? The word “brand” seems like a loaded word. You may think of brand development as a minefield of confusion, time, and money primed and ready to…
The Psychology of Color (And What It Means For Your Brand)
Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in…
2018 Logo Design Trends & Inspiration
You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report…