Use this practical Shopify Liquid performance playbook to improve Core Web Vitals and conversion by optimizing images, scripts, fonts, and third-party app code.

Build a custom Shopify AJAX cart drawer in a Liquid theme using native cart endpoints, section rendering, and accessible UX patterns without adding another app.

Learn how to add smooth page transitions to a Shopify Liquid theme using the View Transition API, with safe fallbacks and no app dependency.

Looking back, 2025 was a good year for Kelp. Not because of any single milestone, but because the work and the direction both felt right. As the year wraps up,…

So your brand needs a refresh, and you’ve done your research and the necessary homework. And now you’re ready to dive into the deep end. While you may be eager…

Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You need to strategize your design in order to construct an…

For the past decade of helping companies express their narratives, we’ve learned that a flourishing business can’t make it without an effective brand strategy. All aspects from your content to…

This helpful guide will teach you how to articulate your Brand Soul (e.g. purpose, vision, mission, and values) so that everything related to your brand is connected with the core…

It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would I be interested in this?” Content marketing should focus on…

We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if you want to develop a strong brand and compete in…

Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why you’re unique in a concise manner. Additionally, it’s important to…

If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to express it clearly. Your brand voice is a crucial aspect…