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How to Complete a Brand Audit

May 19, 2023 8 min read Branding

How to Complete a Brand Audit

So your brand needs a refresh, and you’ve done your research and the necessary homework. And now you’re ready to dive into the deep end. While you may be eager…

How to Create a Brand Identity (With Toolkit)

May 18, 2023 18 min read Branding

How to Create a Brand Identity (With Toolkit)

Crafting a powerful brand identity takes more than picking out a few colors and throwing together an arbitrary logo. You need to strategize your design in order to construct an…

How to Create a Brand Strategy (With Toolkit)

May 11, 2023 20 min read Branding

How to Create a Brand Strategy (With Toolkit)

For the past decade of helping companies express their narratives, we’ve learned that a flourishing business can’t make it without an effective brand strategy. All aspects from your content to…

How to Find Your Brand Soul

May 11, 2023 11 min read Branding

How to Find Your Brand Soul

This helpful guide will teach you how to articulate your Brand Soul (e.g. purpose, vision, mission, and values) so that everything related to your brand is connected with the core…

How To Create Marketing Personas

May 11, 2023 10 min read Branding

How To Create Marketing Personas

It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would I be interested in this?” Content marketing should focus on…

How to do a Competitive Analysis

May 11, 2023 6 min read Branding

How to do a Competitive Analysis

We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if you want to develop a strong brand and compete in…

How to Craft Your Brand Messaging

May 11, 2023 9 min read Branding

How to Craft Your Brand Messaging

Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why you’re unique in a concise manner. Additionally, it’s important to…

How to Find Your Brand Voice

May 11, 2023 11 min read Branding

How to Find Your Brand Voice

If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to express it clearly. Your brand voice is a crucial aspect…

A Big List of Core Value Words

May 10, 2023 1 min read Branding

A Big List of Core Value Words

In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values…

How to Create A Logo

May 8, 2023 2 min read Branding

How to Create A Logo

A logo is a visual representation of your brand. It’s the first thing people see when they interact with your business, so it’s important to get it right. If you’re…

10 Ways to Ruin Your Logo

May 2, 2023 8 min read Branding

10 Ways to Ruin Your Logo

Designing a logo isn’t a simple task, and even experienced designers face the challenge of creating an attractive and functional one. It’s a time-consuming process that involves a lot of…

Using the Graph Editor in Adobe After Effects

Feb 15, 2021 3 min read Content Creation

Using the Graph Editor in Adobe After Effects

Ever wonder how people make those slick and smooth motion graphic animations? One of the most important tools for your motion graphic animation is understanding how to properly ease your…

Why Use the HubSpot CLI?

Feb 6, 2021 3 min read Development

Why Use the HubSpot CLI?

HubSpot has had a pretty great web-based IDE they call the “Design Manager” for quite some time now. It has some really useful features like revision history, code linting, and…

Facebook Domain Verification; Why You Need To Do It.

Feb 5, 2021 4 min read Strategy

Facebook Domain Verification; Why You Need To Do It.

This simple process can help you be prepared for Apple’s new ios 14 update and its effects on your ability to track conversions.

Automated Cache-Busting in WordPress

Jan 19, 2021 2 min read Development

Automated Cache-Busting in WordPress

If you have ever pushed an update to your WordPress theme’s CSS or JS files and then bang your head on your desk in frustration after going through the process…

Simple HubDB Pagination

Nov 28, 2020 4 min read Development

Simple HubDB Pagination

HubSpot provides a really intuitive relational database tool to manage different types of structured data with ease. Once the database gets larger than a few hundred rows, you’ll need a…

The State of Video Marketing in 2020

Oct 15, 2020 3 min read Design

The State of Video Marketing in 2020

In case you haven’t noticed, there has been a boom in the use of video as a marketing tool in the last few years. There are a variety of videos that can be created, but all of them have one thing in common. They work.

The Basics of Good Lighting for Photo & Video

Oct 7, 2020 4 min read Content Creation

The Basics of Good Lighting for Photo & Video

Let’s talk about lighting. Lighting is often times the determining factor in what makes a picture or video look professional. Resolution, color science, and editing skills are all great to…

Utilizing Photography in Your Designs

Sep 23, 2020 4 min read Design

Utilizing Photography in Your Designs

“A picture is worth a thousand words“ Photography can breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can tell an entire story about…

Partners VS Pirates: Navigating an Ocean of Digital Agencies

Aug 26, 2020 6 min read Company News

Partners VS Pirates: Navigating an Ocean of Digital Agencies

How do you choose a digital agency for your next project? How can you tell if they will be a good fit for you and your business? In an ocean of digital agencies, it’s crucial to be able to tell the difference between a partner and a pirate.

Add Depth to Your 2D Animation By Using The Parallax Technique

Aug 12, 2020 2 min read Content Creation

Add Depth to Your 2D Animation By Using The Parallax Technique

Using the parallax technique in Adobe After Effects can bring depth and style to your animations. In this tutorial, you will learn what I think is the easiest way to create a parallax object controlled with the After Effects camera.

Understanding the new “Go to other action” tool in HubSpot workflows

Jul 14, 2020 3 min read HubSpot

Understanding the new “Go to other action” tool in HubSpot workflows

The Hubspot Workflow Headache: If you’re a HubSpot marketing veteran, chances are you’ve made a workflow or two in your day. Workflows are a great way to automate your processes…

Improving Your Design and Conversion with Contrast

Jun 18, 2020 5 min read Design

Improving Your Design and Conversion with Contrast

Most digital professionals realize that getting a user’s attention is a primary factor in achieving your online goals. We’ve all seen the popups, huge buttons, and animation that works to…

Better HubSpot Breadcrumbs

Jun 11, 2020 3 min read Development

Better HubSpot Breadcrumbs

The standard way for creating breadcrumb links on your page in HubSpot is to use a menu module with the breadcrumb menu type selected. This requires you to create a…

How to Use a DSLR to Improve Your Livestream Quality

May 7, 2020 3 min read Content Creation

How to Use a DSLR to Improve Your Livestream Quality

Learn how using a dslr camera instead of a traditional webcam can take your live stream experience to the next level.

Perfection Paralysis:  Stay Calm, Create on

Apr 22, 2020 3 min read Design

Perfection Paralysis: Stay Calm, Create on

Any good creative producer will tell you their goal is to create something better than they did before. That’s not too hard of an ask. Is it? You’re detail-focused and…

Where we’ve been & where we’re going. 2019-2020

Jan 7, 2020 5 min read Company News

Where we’ve been & where we’re going. 2019-2020

It’s that time of year again. Time to sit down, reflect on the previous year and start preparing for the next. Let’s get that proverbial (Beach) ball rolling! So 2019,…

Retina Images on HubSpot

Aug 26, 2019 2 min read Development

Retina Images on HubSpot

The Problem: Blurry Images ???? If you have a high DPI or “retina” display you might notice some of your website’s imagery looking a little blurry. This is most likely…

HubSpot How To: Lazy Load Images in Rich Text Modules

Feb 23, 2019 2 min read Development

HubSpot How To: Lazy Load Images in Rich Text Modules

2021 Update: since writing this article there is a new HTML attribute loading=”lazy” that you can add to your <img> tag which replaces the old JavaScript method below. HubSpot is…

Kelp’s 2018

Dec 31, 2018 2 min read Company News

Kelp’s 2018

2018 is over. Here’s what happened. We’ve only been around (officially) for about half a year, but we were able get a lot done anyway! Here are some notable stats…

We’ve moved!

Nov 1, 2018 2 min read Company News

We’ve moved!

I know what you’re thinking… didn’t they just get an office a couple months ago? Yes. You are correct. So why are we moving to a new office? Great question,…

Manipulate HubSpot Forms with JavaScript—the Right Way

Oct 17, 2018 2 min read Development

Manipulate HubSpot Forms with JavaScript—the Right Way

Let’s say you need to change a class on a specific input. Or, maybe you need to remove some extra divs in order to get that specific layout needed. Being…

Add an AJAX Powered Load More Posts button to your WordPress Blog without a Plugin

Oct 13, 2018 3 min read Development

Add an AJAX Powered Load More Posts button to your WordPress Blog without a Plugin

There are a million plugins out there that will do this for you – most of which are just using the Infinite Scroll JavaScript plugin under the hood. They are great…

The Basics of Branding

Oct 10, 2018 5 min read Design

The Basics of Branding

What exactly is “branding”? The word “brand” seems like a loaded word. You may think of brand development as a minefield of confusion, time, and money primed and ready to…

Why You Should Be Using a Local Agency

Oct 8, 2018 5 min read Strategy

Why You Should Be Using a Local Agency

I think we can all agree that all agencies are not created equal. There are agencies all over the world, in all sorts of markets, that are both excellent and…

How to Enable CORS/AJAX Requests for any HubSpot API

Sep 11, 2018 4 min read Development

How to Enable CORS/AJAX Requests for any HubSpot API

HubSpot has a set of great APIs that offer a ton of flexibility in terms of getting the data you need out of your HubSpot portal. The issue is –…

The HubSpot CMS—a 2018 Review

Sep 10, 2018 6 min read HubSpot

The HubSpot CMS—a 2018 Review

NOTICE: this post is over 2 years old and most of the issues have been directly addressed by HubSpot (great job HubSpot!). Stay tuned for a more current review of…

???? We’re Growing—Kelp’s Latest Additions ????

Aug 24, 2018 4 min read Company News

???? We’re Growing—Kelp’s Latest Additions ????

It has been a full 10 weeks since I started working Kelp full-time. So much has happened in 10 weeks it’s hard to keep track, so here’s a recap: We…

10 Web Hosts DNS Performance Compared

Aug 15, 2018 2 min read Development

10 Web Hosts DNS Performance Compared

Having a fast DNS provider is critical when optimizing your website for speed – especially when optimizing for a quick TTFB (time to first byte). Here are some of the…

HubSpot Modules vs WordPress Plugins

Aug 5, 2018 5 min read HubSpot

HubSpot Modules vs WordPress Plugins

HubSpot has modules, WordPress has plugins. They both have a lot of similarities, but come in very different packages. Before we dive into the differences, let’s summarize what makes up…

Simple Social Sharing—Free HubSpot Custom Module

Jul 27, 2018 2 min read Company News

Simple Social Sharing—Free HubSpot Custom Module

Our first HubSpot Custom Module is now available in the HubSpot Marketplace which marks Kelp’s official debut in any digital marketplace ???? Why Social Sharing Buttons? There are a million social…

The Psychology of Color (And What It Means For Your Brand)

Jun 12, 2018 2 min read Branding

The Psychology of Color (And What It Means For Your Brand)

Color plays a major part in the correct perception of your brand by the public. It can attract attention, increases brand recognition, change someone’s mood, and plays a major part in…

2018 Logo Design Trends & Inspiration

Jun 5, 2018 3 min read Design

2018 Logo Design Trends & Inspiration

You probably haven’t seen Logo Lounge’s 2018 Logo Trends Report. For all the artsy fartsy details click the link, but for my summary continue reading. Let’s go! 2018 Logo Trend Report…

Introducing Kelp—Hernando County’s First Design & Development Agency

Mar 2, 2018 2 min read Company News

Introducing Kelp—Hernando County’s First Design & Development Agency

I have been freelancing nights and weekends, part-time for close to a decade now. Over the past 2 years I’ve been offloading a lot more of my design specific work…