How To Create Marketing Personas
It is not advisable for marketers to vet their marketing story ideas based on their own interests by asking, “Would I be interested in this?” Content marketing should focus on…
How to do a Competitive Analysis
We understand that thinking about doing a competitive analysis can be overwhelming and uninteresting, but it’s a necessary task if you want to develop a strong brand and compete in…
How to Craft Your Brand Messaging
Crafting an effective brand story can be difficult. You need to communicate who you are, what you do, and why you’re unique in a concise manner. Additionally, it’s important to…
How to Find Your Brand Voice
If you’re creating a brand or changing the one you have, it’s important to understand your identity and how to express it clearly. Your brand voice is a crucial aspect…
A Big List of Core Value Words
In today’s competitive marketplace, it’s more important than ever for companies to have a well-defined set of core values that guide their operations and shape their brand strategy. These values…
How to Create A Logo
A logo is a visual representation of your brand. It’s the first thing people see when they interact with your business, so it’s important to get it right. If you’re…
10 Ways to Ruin Your Logo
Designing a logo isn’t a simple task, and even experienced designers face the challenge of creating an attractive and functional one. It’s a time-consuming process that involves a lot of…
Using the Graph Editor in Adobe After Effects
Ever wonder how people make those slick and smooth motion graphic animations? One of the most important tools for your motion graphic animation is understanding how to properly ease your…
Why Use the HubSpot CLI?
HubSpot has had a pretty great web-based IDE they call the “Design Manager” for quite some time now. It has some really useful features like revision history, code linting, and…
Facebook Domain Verification; Why You Need To Do It.
This simple process can help you be prepared for Apple’s new ios 14 update and its effects on your ability to track conversions.
Automated Cache-Busting in WordPress
If you have ever pushed an update to your WordPress theme’s CSS or JS files and then bang your head on your desk in frustration after going through the process…
Simple HubDB Pagination
HubSpot provides a really intuitive relational database tool to manage different types of structured data with ease. Once the database gets larger than a few hundred rows, you’ll need a…